Everything began in the late 90's. I needed to place some information on my internet site. Should people choose to dig up extra information on service like linklicious
, there are lots of resources you might consider pursuing. A journal. A summary of future events. I started with simple HTML. One-page, with sections for every article. Simple.
Then I found out about 'sites' and 'blogging.' Being intelligent, I picked Word-press, the most used software. How smart, I thought. Anybody could put up a website, If you obtain the WYSIWYG editor going. Very democratic.
This inspired my to post my outermost thoughts; on politics, London, and personal gripes. Being a webmaster, I watched to see Google index them. 'Here we go', I thought, 'quickly, my jewels of extrospection will participate in the ages.'
Except Google did not like my website. It'd maybe not index much beyond the front page. Why, why, why?
Replicate information? I set it to place only 1 post per page.
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I looked over what Google was indexing. Then I looked at the blog HTML. Quickly, all became clear.
- Word-press was still reproducing my content, and
- It'd no suitable META tags, and
- There is a whole lot unnecessary HTML, and
- The layout obscured this content.
I had a quick search on Google to get search engine marketing tips. There is a plug-in 'head META information' ( http://guff.szub.net/plugins/ ). But I did not use that, oh no.
For some reason, I got the idea that a comprehensive topic would be the ticket. I tried modifying an existing one myself. Better, but not perfect. Google was beginning to list more pages, but they all had the exact same title. My missives to an uncaring world were being overlooked.
So I got another person to do one, based on my requirements, which were:
- Grab a META 'title' in the blog post 'title';
- Grab a META 'description' from your website 'excerpts';
- Put a ROBOTS 'noindex' draw in non-content pages.
But that wasn't enough. For best SEO results you need to arrange Wordpress completely. You've to be _mean_ to it. You've to _man_ enough.
Used to do a little of research and developed to following guidelines.
WARNING: They're serious. Making major changes for your URLs may possibly influence them, If you curently have great ranks. In my own case:
- Moving my weblog http://www.ttblog.co.uk for the root web index,
- MOD_REWRITING its URLs, and
- Removing a 301 direct,
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This is temporary, as Google saw it as 'suspect' behaviour. I'd significantly changed my site.
Listed here are the ideas, for real _men_, who is able to try the face area of web death and laugh:
1. Stimulate permalinks by going to 'Options/Permalinks.' You might have to enable Apache MOD_REWRITE on your own web bill.
1a. Limit the rule to just-the %postname% variable. Don't make use of the time codes. This keeps your URLs short.
2. Position your site in the uppermost index possible. http://www.ttblog.co.uk is better than http://www.ttblog.co.uk/wordpress/
So a typical article would seem like
In the place of
3. Then install an SEO'd theme.
My websites are now indexed beautifully. The Google 'site:' command returns all my posts, and little else.
For my next challenge, I take on Windows XP, and transform it into an operating system..
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